a smart phone with two people on screen and white and coloured background on the right side of the image and a logo of a purple square with white text showing the words ‘The Pitch’ on the left side of the image



Entries for The Pitch 2022 are now closed – watch this space for updates on the 2023 challenge.

About the Pitch

The Schools Advertising Challenge is a fun way to challenge your students to express their creative, digital and communication skills while learning about future career opportunities in the public sector.

To enter, students must create a 30 second video advertisement pitching the public sector as an attractive career pathway for their fellow students. Students might focus on:

  • General careers in the public sector
  • A person they know who works in the public sector
  • A specific role that they are interested in

Not only will this challenge encourage peer-to-peer learning as part of a whole school approach to guidance, but The Pitch Competition is also a fantastic team-building activity for all students to enjoy. Students can enter the competition individually or in groups of up to six.

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Watch Zainab Boladale's handy tips to help create your entry for The Pitch!


Winners of The Schools Advertising Challenge for best video will be in with a chance to win these fantastic prizes:

Test those newfound media skills by interviewing the Taoiseach Micheál Martin on his career so far!

Discover all-action lifesaving skills with a trip to an Irish Coast Guard Rescue Coordination Centre or Helicopter Base!

Experience behind the scenes action and take part in a policing simulation at An Garda Síochána!

Learning Resources

Download the Pitch Competition Kit, where you can find teacher guidelines as well as classroom resources to assist students in preparing entries for the competition such as exploring careers, scripting, storyboarding and tip sheets for filming.

Why not check out a full suite of lesson plans, student info and careers profiles on our website such as paramedics, engineers and customs dog handlers? Designed by guidance counsellors in partnership with, these resources will help you and your students explore the public sector further, including the numerous career pathways and entry points that are possible.


To give your students a helping hand here are some of the criteria we will be looking for in the best videos:

  • The overall Concept for their advertisement - is it clear, factual and relevant?
  • Unique Selling Point (USP). Remember the aim is to encourage their peers to further explore careers in the public sector
  • Creativity - your advertisement should stand out from the crowd!

Tell us how we're doing!

We’d love to hear your feedback on our resources. Let us know what you love or what you would like to see added. You can directly email us your feedback, or if you would like to contact us about the Pitch, we are available at This email address is being protected from spambots. You need JavaScript enabled to view it..